We help buyers and sellers like you make smart real estate decisions.
Growing up in Santa Cruz, Sundays we went for a drive. Grampa drove (a new Cadillac every year), Dad in the front seat and Gramma, Mom, my brother and I back. “I sold that twenty-nine five,” Grampa said pointing to the white house and across the street to the green one, “Sold that one three times seventy-eight nine eighty-five five ninety-nine nine.”
I was four, five, six and could not understand what Grampa was talking about but I knew he knew what he was talking about—proof was in his garage on the top shelf: Top Salesman 1951, Top Salesman 1952, Top Salesman 1953, 1954, 1955, 1956…
Dad followed Grampa into real estate. Not the salesman Grampa was (who was?), Dad drove Volvos and his brokerage, Coast Counties Realty was near the yacht harbor. President of the local Board, Geary Jones was a state and a national director and when he retired, the National Association of Realtors named him Realtor Emeritus.
After high school (1969) I followed my brother and Dad to the Marines and when I got out (1971), I went to the local community college and on to the University of California. After graduating (1975), I taught English in Tokyo (tallest man in Tokyo, I was) and then work in Saudi Arabia (1977). One day standing on the dock looking across the Gulf at all the ships waiting to offload, the company president, Mr. Schamburger said, “Thirty-four dollars a ton, a million tons per year guaranteed.”
I was twenty-six and could multiply and when my contract was completed (1979), I went home, got married, bought a house and started up a company (in the garage) exporting construction materials to the Middle East. And I learned more complex multiplication—lumber in board feet, drywall in square feet, roofing in squares (one hundred square-feet) and pipe in lineal feet.
When Middle-East markets dimmed, we developed a photovoltaic-powered desalination system for Micronesia and moved to the Big Island (1987). I was thirty-six and learned to measure sunlight in kilowatts and water in gallons per minute. I also learned Micronesia was not ready for photovoltaic-powered desalination, and started up another company, Hawaiian Islands Homes, which built “affordable housing”—replicas of nineteenth century sugarcane plantation homes.
We moved to South Florida in 1994, and I followed Grampa and Dad into real estate. Experience in business led me to business brokerage and commercial real estate where valuation methods I learned were arithmetic—EBITDA, CAP, NOI, GRM, etc. Ten years later, when I became a residential agent, I learned the valuation methods most realtors used were artistic—location, comps, finishes, view, etc.
Now I appreciate art and even fancy myself an artist of sorts, but putting value to Victoria Park, the town house on the corner that sold last year, travertine floors and granite countertops, and the southeast view did seem as though I was on a Sunday drive. I knew residential realtors knew what they were talking about—proof was in BMWs and Mercedes they drove.
Neither Grampa nor Dad was ever too free with advice, but I remembered two bits: Grampa, “Plan your work, work your plan,” and Dad, “I don’t believe in luck—I believe in prospecting.”
Business partner and wife Georjan said, “Build a business—different from all the other realtors.”
And we began to build a different real estate business, first by counting value—applying commercial methods of valuation to residential property. After all, architects design houses—houses are measured—and land is surveyed and recorded by the County, and every property has been sold—most, at least, “three times.”
Simply plotting sold prices sequentially would show a history of property value useful to a buyer and to a seller. Dividing the sold price by the living area and by the lot area and lineal waterfront feet would show other useful aspects of value. Collecting all the sales in a particular neighborhood or condominium building, dividing the sale prices of each by the living area, lot area and by lineal waterfront feet, then graphing the values sequentially would show the history of property value in a particular neighborhood or condominium building.
Markets carefully defined not only record value history but show trends and predict future value, as well. Many may think Fort Lauderdale one market; some may think Fort Lauderdale many markets (Victoria Park, Rio Vista, Las Olas Isles, downtown condos, for example). But concerning residential property value, markets too broadly defined while interesting may mislead buyers and sellers. Victoria Park carefully defined is at actually eight markets: Victoria Park Town Homes SE, SW, NE, NW, and Single Family Homes SE, SW, NE, NW.
Carefully defined markets may be further refined to reveal the real value in a neighborhood or condominium building. The real value is revealed, for example when Las Olas Isles is further refined by dock-facing direction and by along-the canal-location. Likewise real value is revealed when Watergarden is further refined by tower level, by model and by view.
Our goal is that no buyer overpay and no seller leave money on the table.
Fort Lauderdale Market Analysis Available In
- Hendricks Isles & Isle of Venice
- Rio Vista (Dry)
- Victoria Park North
- Victoria Park South
- Victoria Park Town Homes
- Symphony Condos
- Waverly Las Olas
- Las Olas Grand
- River House Las Olas
- Rio Vista Isles
- Citrus Isles
- Las Olas Isles
- Nurmi Isles
- Riviera Isles
- Seven Isles